The Business Game – a Competitiveness Business Game – is designed for training students and business executives in managing a virtual company, by simulating market operating conditions and the choices of the Players – Managers.
It is assumed that there is a market for one product with specific characteristics, e.g. the market for baby milk, for yoghurt, for cars etc. We assume that a number of companies operate in this market under intense competition, run by Players – Managers across the full range of actions and decisions. The results are measured. ….
Number of Pages: 347
